So... I just saw ANOTHER of those supermarket price comparison adverts on tele. Suddenly it struck me - Why don’t ASDA have one of those loyalty-stroke-club-card dealies?
Sainsbury’s have Nectar, Tesco have their Club Card, ASDA have nothing.
Aren't loyalty cards the thing of the moment. Waterstones have one, WHSmith have one, Boots have the Advantage Card... need I say more? Is there a reason that bosses at ASDA have disregarded this as an essential customer retention and marketing opportunity.
Don't get me wrong. I shop at ADSA more than the other supermarkets, but it would be nice to have some recognition and reward for it surely.